July 25, 2016

AB Vista appoints new managers to serve ruminants business




AB Vista has appointed two new staff to its team, as the company aims to strengthen its global ruminants business.


Dr Ousama AlZahal has been appointed ruminant research and development manager, and Chris White has been appointed ruminant marketing manager.


Charlie Sheppy, general manager for AB Vista's ruminant business, said that the new appointments will help build on the strong foundation in the UK and Ireland, and advance AB Vista's growing global ruminant market share.


"The ruminants market is very different to the monogastric industry, and as a business, we are taking the appropriate steps to build on our existing expertise and bolster our growing portfolio," Sheppy added.


AB Vista's ruminant product range includes live yeast, forage pre-treatment and NIR-based support services for predicting unique ruminant-specific parameters, including an acidosis index in cereal grains. The NIR4 Farm hand-held device allows for real-time forage analysis on-farm, giving the user control to enhance rations for optimum milk yields.


"The new additions to our global team have a strong background in the ruminant sector and reflect a strong desire to deliver valuable support to customers across the world," Sheppy commented.


Dr. AlZahal completed his postdoctoral research in the Department of Animal Biosciences at the University of Guelph in Ontario, Canada. He is the author of many scientific publications on ruminants, and his expertise will be integral to the expansion of AB Vista's ruminant strategy.


White holds a marketing diploma and a degree in animal science. He began his professional career as a territory manager in veterinary sales and his most recent role was that of senior brand manager within animal health. His new role will be focused on developing AB Vista's marketing activities within the sector.

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