July 19, 2021


US farm leaders approve projects to stimulate more demand for US soybeans



The 78 US farmer-leaders of the United Soybean Board (USB) have approved new projects designed to drive innovation, increase value and create additional demand for US soybeans — ultimately increasing profitability for the United States' soybean farmers.


During the organisation's summer board meeting on July 14-15 in St. Charles, Missouri, leaders approved 181 new checkoff-funded projects with a total budget allocation of US$78 million, for the 2022 fiscal year, starting October 1, 2021.


"Over these past 30 years for the checkoff, our farmer-leaders have created a strong foundation for success, and we continue to build upon this progress by developing new and diversified opportunities for US soy," said Dan Farney, chair of USB. "Every dollar we invest in the soy checkoff returns over US$12 in added value to our product. That investment improves the value and marketability of US soy and ensures a viable future for all US soybean farmers for generations to come."


Projects are considered and reviewed based on alignment with the checkoff's overall objectives for supply, marketplace and demand across the target areas of soybean meal, oil and sustainability.


"US soybean farmers remain steadfast and resilient in their pursuit to produce sustainable, high-quality soybeans that are preferred by customers domestically and all over the world. This is no surprise, as they have always assertively and strategically managed to deliver a 'better every day' mentality. This, in turn, raises the bar for everyone down the supply chain," said Polly Ruhland, chief executive officer of USB. "And like those farmers, the soy checkoff continues to push forward, through challenges and opportunities, to enhance the soybean components, chart new uses and new markets and provide production research insights that bring value to the farm and increase farmer profitability."


Investments prioritised across target areas by USB's farmer-leaders include the following examples:


- Marketplace sustainability: This includes a focus on driving the sustainability and transparency attributes of US soy to meet end user demand. For example, USB is exploring the potential of building traceable supply chains through a credible, accurate and trustworthy tool. As part of this model, farmers would exercise control of their farm data, while providing assurance to domestic and international buyers that products containing US soy are not associated with various negative environmental impacts. Additional considerations that USB is analysing include tracking progress against companies' responsible sourcing commitments and identifying soy farmers aligned with their responsible sourcing goals. USB will invest up to US$11.4 million across 37 projects in its Marketplace Action Team across meal, oil and sustainability.


- Demand meal: This includes a focus on ensuring that soy's top customer, animal agriculture, remains a vibrant industry. Animal protein demand ultimately drives growth in US soybean meal sales due to it being a high-quality feed ingredient that's rich in amino acids and other nutritional characteristics. For example, driven primarily by animal agriculture demand, the soy checkoff is accelerating work in animal and aquaculture health and nutrition to build demand and create preference for US soy. The soy checkoff also works with partners on soybean quality improvement to meet animal agriculture demand and to better understand regional variation in soybean composition for diverse end uses. In addition, the soy checkoff also partners with United Soybean Export Council, World Initiative for Soy in Human Health, USA Poultry and Egg Export Council and US Meat Export Federation to grow overseas demand for soy and value-added soy products like meat and poultry. USB will invest up to US$49.7 million across 79 projects in its Demand Action Team across meal, oil and sustainability.


"The shared goal of all selected proposals is to strengthen US soy's reputation and competitive advantage when it comes to nutrition, quality and sustainability," said Farney. "I'm proud of our farmer-leaders and the work they've done to maximise profitability for all US soybean farmers."



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