July 15, 2016

BAP appoints director of Americas market development

Best Aquaculture Practices (BAP) has appointed Chris Keller as the certification regime's director of market development for the Americas, the Global Aquaculture Alliance announced in early July.

The promotion came 14 months after Keller joined GAA as BAP's market development manager-retail for North America.

Keller will oversee the market development team in North America, working with Molly Jacques and Tim Hogan in an effort to grow adoption of the BAP third-party certification program amongst retail and foodservice companies.

"Chris has been with GAA for just over a year, and during that time, his responsibilities have grown," said GAA's executive director Wally Stevens. "We are delighted that Chris has taken on this expanded role as he is committed to advancing responsible and sustainable aquaculture around the globe."

"I am very excited for the opportunity to be a part of the continued growth of the BAP program in the Americas," Keller commented. "In the past year, I've had the opportunity to meet and work with some of the most passionate people in the industry, and I look forward to seeing us expand the reach of responsible aquaculture."

Keller came to BAP with more than 20 years of retail experience, most notably with Walmart Stores. During his 15 years at Walmart, Keller held numerous positions, eventually acting as senior buyer.