Cargill Meat Solutions rebrands value-priced beef cuts

Cargill Meat Solutions introduced a new line of value-priced beef cuts that gives consumers more affordable options while giving higher margin for retailers.

Some of the new products include Cabrosa Steak (ball tip), Cordelico Sirloin (flap meat), Delombre Petite Tender (teres major) and Maranada Steak (flank steak).

Elizabeth Desbien, Cargill brand manager, said the newly positioned, mid-priced products allow retailers to provide another option to their customers who love beef, but who may be more price-sensitive.

Cargill is supplying participating retailers with a variety of marketing and point-of-purchase merchandising materials to help draw consumer attention and trial and build sales.

Cargill Meat Solutions Corporation is a subsidiary of Cargill Inc and is a leading meat processor in the US. It processes cows, pigs and turkeys at its plants in the US and Canada, which it sells to different countries around the world.

The company also produces case-ready and pre-cooked meats and meals for the grocery and foodservice industries.