July 7, 2015


Aviagen SweChick's Ross 140 Club launched in Finland



The Ross 140 Club, established by Aviagen SweChick Ab in 2012, recently welcomed its first members in Finland.


A special awards event was organised in conjunction with Ross customer, DanHatch Finland, to celebrate the achievements of five hatching egg producers, who reached or exceeded the Club's target of 140 chicks.


The best performing farm recorded a result of 152.1 chicks per hen housed.


"It is now vital that we continue to pay attention to good management practice," Elina Kari, the technical advisor of DanHatch Finland, said, congratulating egg producers and parent stock rearing farms for the recent successes. "We also hope to use our network of companies to exchange advice and information and may even get some good tips from our Danish sister company and share our experiences with them."


"The Ross 140 Club was created to acknowledge and reward our customers' producers who achieve excellent results which impact on the economic performance of their businesses," Hannu Tiuttu, the technical and sales manager of Aviagen SweChick Ab, added. "It has been a successful initiative with our customers in Sweden, Norway, Denmark and Iceland and we are delighted that it has now been rolled out to the Finnish market."


The market in Finland has undergone some changes in the past few months. 


DanHatch Finland recently acquired a hatchery business and related real estate assets from meat company, HKScan Finland Oy, including two hatcheries in Kokemäki and Mynämäki.


"Our aim is to create favorable surroundings for day-old broiler chick production in terms of quality and quantity. DanHatch Finland will concentrate on day-old chick production under its own management but in close co-operation with HKScan Finland," Veli-Matti Jäppilä, the animal sourcing director of HKScan Group, explained. "This new structure will add competence and efficiency to this very valuable part of the production process. We are also planning to make major changes for the slaughter and for the time being, the selection of a new production site is under consideration."


Last year, HKScan Finland decided to change from Ross 508 to Ross 308 broiler.


In addition, with the continuous development of Ross 308 and the product's suitability for the demands of the industry, results have been positively reflected in the achievements of Ross 140 Club members.

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