July 4, 2011

 

Suguna Poultry to increase Daily Fresh stores 

 

 

Suguna Poultry Farm Limited is determined to increase the figure of its Daily Fresh stores from 63 to 500 in the coming two years.

 

Each store would involve a cost of INR600,000 (US$13,496). The company said part of it would be company-owned, while the rest will be franchisee-owned. Suguna, which is present in 11 states, has 65 Daily Fressh stores in Tamil Nadu and Kerala presently.

 

The Coimbatore (Tamil Nadu)-based poultry firm, which has also launched Diet Chicken, boasts of providing an ideal food for consumers suffering from diabetes, obesity and heart diseases. Diet Chicken contains low fat (1.3g) as compared to the normal chicken, which contains 2.5g of fat.

 

The INR32,000 million (US$719.8 million) firm has targeted to sell around 300-400 tonnes Diet Chicken, which are available in 900, 450 and 225 gramme packs, per year. It will cost the customers about 25-30% above the normal price.

 

V K Mohan, general manager, Consumer Products (Food Division), Suguna Poultry, said that the Diet Chicken was the first of its kind, containing low-fat selenium enriched chicken made of breast meat. The food will definitely prove to be useful to its consumers, he hoped.

 

Commenting on the number of Daily fresh stores, he said that because of logistics problems, they will establish dairy Fresh stores in southern Indian states and would supply fresh chicken from its plants based in South India.

 

The expansion project would give youngsters employment opportunities, he said. He further said that in the future, it would trigger heavy demand for such organised retail stores where consumers could get hygienic foods in a clean environment.

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