June 21, 2016
Digital advances highlighted at Roxell seminar
170 people, including directors, sales and technical managers, attended Roxell's International Distributor Seminar held in Seville, Spain from May 26 to 28.
Roxell is a worldwide leader in automatic feeding and drinking systems for the poultry and swine industry.
"Taste IT…" was the main theme of this 13th seminar, featuring a programme focussed on information and technology. This seminar's agenda was largely devoted to new products and market trends.
Showing its commitment to digital innovation, the company introduced a new, user-friendly controller, a Quad heater and its 'MiniMax'. Guest speaker Kris Van Daele of Aviagen also explained the current situation of animal welfare legislation and trends.
Gino Van Landuyt, managing director of Roxell said, "It is great to see how distributors from all over the world share their enthusiasm with one another and perform as one squad. I'm not exaggerating saying that we have the best team in the industry. Roxell and the local distributors increasingly face bigger, stronger and more demanding customers. This calls for a collaborative approach whereby we join forces with our distributors to bring the best in products, service and knowledge to the table."
Roxell also awarded several distributors for their efforts during the past three years. Among them were Hartmann Lebensmitteltechnik (Germany), A.S.A. (Mexico), ACS (Central & South America), Smith Poultry Equipment (US), VSI (Belgium), Agricool (Lebanon) and Sodimel (France). Gérard Nusse from Equipel Plus (France) received a lifetime achievement award for more than 40 years of Roxell distributorship.