June 19, 2019


Tyson Foods launches alternative protein products



Tyson Foods, which traditionally produces, distributes, and markets chicken, beef and pork products, has recently introduced the US company's first plant-based and 'blended' products, according to a June 13 press release.

The products would make Tyson Foods "the largest US meat producer to enter the growing alternative protein segment with its own products," the company said.

As part of this latest offering, Tyson will be marketing its Raised & Rooted brand which was developed "to provide great-tasting plant-based and blended foods that are rooted in how people eat today."

"The initial products under this new brand, which will launch with several major retail customers this year, include plant-based nuggets as well as blended burgers made with a combination of beef and plants," the press release stated.

Tyson's Aidell brand has already launched Aidells Whole Blends sausage and meatballs which are made of ingredients extracted from both chicken and plant-based sources.

"Tyson Foods expects to introduce additional alternative protein products through multiple customers and sales channels. This includes products under the Raised & Rooted brand and across the company's portfolio of iconic brands, as well as to foodservice operators," the press release added.

According to Tyson Foods, major retail and foodservice customers have shown interest in alternative protein products that the company could made.

"The company's depth and breadth of experience in protein product development, manufacturing, distribution and marketing, makes it uniquely positioned to introduce new plant-based and blended proteins and drive growth," the company said.

While some in conventional livestock sectors, as well as consumers, could worry what Tyson's recent venture may mean for the actual meat business, Noel White, president and CEO of Tyson Foods, said that the company is "creating new products" to cater to "flexible diets" which consists of "both meat and plant-based protein." 

"For us, this is about 'and' – not 'or.' We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company," White added.

Justin Whitmore, who was appointed by White to lead Tyson's alternative proteins business, commented that the development of the Raised & Rooted brand "is an excellent example of Tyson's ability to think big and move fast, capitalising on our existing infrastructure."

He added: "We began development of our alternative protein products last year and have succeeded in creating a new brand and bringing those products to market in well under a year." The products, according to Whitmore, were well-received by customers.

The Raised & Rooted nuggets are made from a blend of pea protein isolate and other plant ingredients and contain five grams of fiber and omega-3s, and less saturated fat than traditional nuggets. The brand's blended burger is made with Angus beef and pea protein isolate and has fewer calories and less saturated fat than the plant-based burgers sold by competing companies, Tyson said.

- Tyson Foods