June 8, 2016


Novus expands 25-year industry commitment at World Pork Expo



Novus International, Inc. is looking forward to providing new and innovative programmes and solutions to customers at the World Pork Expo.


These, the company says, are in light of the increased regulations and challenges that producers faced from suppliers, consumers and the US government.


Novus will host an event at their hospitality tent (G269) on June 8, 3:30 p.m. discussing their approach to these market changes and commitment to helping the industry navigate rising consumer pressures.


Dr. Bob Buresh, Novus' executive manager for North America technical services, along with Jared Hux, senior manager of North America marketing, will be sharing Novus's commitments and plans to help its customers in this evolving marketplace.


"We have been doing business in the pork industry for 25 years, seeing trends come and go and watching market conditions fluctuate. We are at a crossroads in production with the additional oversight we are facing. At Novus, we recognise that it takes a holistic view with a team approach and that is what we are looking to provide to our customers and the industry," commented Dr. Buresh.


On June 9, Novus invites all attendees of the World Pork Expo to stop by its tent at 5:45 p.m. to celebrate their 25th anniversary with the annual Pig Pickin'.


"We are honored to host a Pig Pickin' again this year with the hog being provided by the National Pork Producers Council (NPPC) and prepared by Lynch's BBQ. As we look toward the next 25 years of business, it is imperative we continue to partner with organisations like NPPC to be successful," Mike Windham, executive manager for US monogastric sales, said.

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