June 7, 2016

Novogen strengthens its position with new partnerships in North America

NOVOGEN has announced that, after an intensive testing period, the Friesen Group Companies' 'Pacific Pride Chicks Ltd.' of Abbotsford, British Columbia, Canada, and 'Featherland Farms Ltd.' of Sumas, Washington, US, have both made a move to support and solely commit to the NOVOGEN Product portfolio.

This step for the hatchery divisions of the Friesen Group is an important element in their corporate strategy and in preparation for the demands of present and future markets.

Marvin Friesen, CEO of the Friesen Group, is pleased with the NOVOGEN product performance. The company has not only diversified its product offering with supplying both the NOVOgen BROWN and the NOVOgen WHITE to meet customer needs, but also fares well the service of its customers.

Feedback from Friesen Group clients is that they are encouraged with the performance of the NOVOgen BROWN and the NOVOgen WHITE laying hens. Persistency, intact feathers, improved feed intake and shell strength are just some of the positive aspects of the NOVOGEN products that customers are highlighting.

Featherland Farms serves the Western US while Pacific Pride Chicks services with their hatchery in British Columbia, Alberta, Manitoba and Saskatchewan.