Jun 7, 2011

Ausnutria merges with Hyproca

China-based Ausnutria Dairy declared merger with Hollnad-based Hyproca Dairy and bought over 51% share of Hyproca's stock.

Ausnutria is to extend its international industry chain to further create its own R&D base in the Netherlands which would enable the company to lay a foundation for its global market.

The companies will cooperate in a multi research and develop project to combine the fine Holland milk resources, R&D achievements by Sino-Dutch teams and also strict quality control standards for Ausnutria's premium original product.

Ausnutria CEO Yuanrong Chen said that Holland is traditionally a strong country in the dairy industry whose quality of milk resources and techniques is one of the best in the world and cannot be copied.

"The M&A with Hyproca makes Ausnutria acquire not only a stable and fine milk resource and production base in Europe, but also experience of pasture, milk resources, R&D, technique and quality system to further enhance operation ability and provide Chinese customers with higher nutritious and purer premium dairy products," Chen added.

Hyproca founder and CEO Bart said that the improvement that Ausnutria has made these years is overwhelming, which marks Ausnutria's great ability for market development and management.