June 7, 2011


Agromed expands sales of OptiCell® products in Thailand through new distribution partner


Press Release



Agromed Austria, a leading provider of premium natural feed additives, has announced the appointment of Faith (Feed and Ingredients Technological Hub Company Limited) as their distributor in Thailand, responsible for the sales, service and support of the OptiCell® range of products.


OptiCell® is a natural lignocellulose product made from fresh wood and has a high crude fibre content. With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCell® is well recognised as a valuable, high density dietary fibre source for modern feed programs.


Commenting on this new distributor appointment, CEO of Agromed, Helmut Grabherr said, "We gladly welcome Faith to Agromed's growing family of international distributors. It is our great pleasure to be working with the Faith team who has the capabilities and resources to help Agromed build and penetrate the livestock sector in Thailand.  Like Agromed, Faith is committed to a culture of product quality and innovation for the animal feed industry. We see this as a great start to building the OptiCell® brand and business in the important Thailand market."


Dr. Somchai Tanintaratan, managing Director of Faith said, "We are excited to be partnering with a prestigious company like Agromed and distributing the OptiCell® range of products. At Faith, it is our commitment to bring the best-of-breed products and uncompromising service and support to our customers.  Without doubt, the OptiCell® range of products is a perfect fit to our existing product portfolio, delivering to our customers outstanding performance and return on investment."


"We expect this new partnership to offer exciting new revenue opportunities backed by Faith's in-depth industry knowledge and strong customer relationships," said David Saunders, CEO of LinkAsia Partners. "OptiCell® has been used successfully in many countries to improve animal gut health and benefit positive digestion and with Faith's strong strategy and efficient market support, the OptiCell® products will be better delivered to Thai customers and bring about mutual growth for every party."

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