June 2, 2011

Tyson reveals new pre-seasoned beef products

A new range of vacuum-packaged, pre-seasoned beef products for the retail meat case to offer consumers handy meal choices has been unveiled by Tyson Fresh Meats Inc. on Tuesday (May 31).

The new Backyard Flavours line features ready-to-cook beef sirloin tri-tips that boast a just off the grill taste in three flavour varieties namely Steakhouse, Peppercorn, and Santa Maria.

The line features leak-proof and clear packaging that includes basic cooking instructions and a cutting guide.

"The Backyard Flavours line enables retailers to add variety to their meat case and meet the increasing consumer demand for simple meal solutions," Kent Harrison, V.P. of Marketing and Value Creation at Tyson Fresh Meats, said. "These easy-to-prepare beef products are perfect for busy consumers who do not want to sacrifice quality or flavour."

Backyard Flavours products are part of the company's "ibp Trusted Excellence Specialty Cut Meats" programme, which specialises in creating beef and pork products to meet diverse customer needs.