May 27, 2021


Cargill Philippines expands consumer reach through digital platforms


As COVID-19 restrictions in the country continue to affect consumer mobility and food accessibility, Cargill Philippines said it is embracing digital transformation to make its products available to more consumers, BusinessMirror reported.

As part of its digital transformation, Cargill Philippines is introducing software that enables farms and feed mills to minimise input costs while maximising earnings through its Digital Nutrition and Farm Management solution.

Cargill Philippines's joint venture with Jollibee Foods Corporation, C-Joy, has also developed a new supply chain model by engaging in direct selling, leveraging on digital platforms to improve efficiency and flexibility of value chains to ensure consistent food supply and through the launch of the consumer brand Tip-Top Premium Chicken.

"The launch of our first consumer brand in the Philippines is one of the many steps we are undertaking to make this a complete realisation. By leveraging social media and digital platforms, we can engage with the consumers better and allow them to buy our products in just a few simple clicks," said Anthony Wu, country director of C-Joy.

C-Joy is also diversifying into other channels through selling Tip-Top products through Metro Retail supermarkets, Zagana, an e-commerce partner platform, and selected distributors and community retailers serving Calabarzon and Metro Manila.

Cargill added that technology can address some of the greatest challenges facing the global food system.

"It's all about how to boost productivity in the animal protein markets and ensuring animal health and welfare. With the use of technology, it would allow us to do this better and more efficiently through the use of big data and new digital solutions. The time has come for the food and agriculture sector to join the Fourth Industrial Revolution where automation, Internet of Things and digital technology reign supreme," said Chris Ilagan, corporate affairs director of Cargill Philippines.