The Alltech ONE Virtual Experience launched on May 18 with more than 21,500 registrants from 126 countries, and marked the transformation of Alltech's flagship event, ONE: The Alltech Ideas Conference (ONE), which attracts more than 3,500 attendees from more than 70 countries to Lexington, Kentucky, the United States, each May.
The virtual experience provided on-demand focus sessions, streaming keynote presentations and live Q&A chats with select speakers. Attendees can exchange innovative ideas and find inspiration in way that is accessible to everyone from anywhere.
"Welcome to the new ONE," said Dr. Mark Lyons, president and CEO of Alltech, in his opening remarks. "This is a journey of discovery and renewal. For the first time in the 36-year history of our conference, we are connecting virtually. This is an opportunity to shape the future of agrifood - together."
Cady Coleman, a former NASA astronaut, was the event's opening keynote speaker. Having spent 180 days working on the International Space Station, she shared her inspiring experience with fostering teamwork and staying focused on the mission amid the most challenging circumstances. It's a timely message that resonates with viewers as the world grapples with a global pandemic.
"I think the world understands missions in a different way because of this pandemic," said Coleman. "COVID-19 has created this need to solve problems together and be on the same mission. People are coming together, helping each other. It's hopeful."
Lyons and Coleman had an insightful conversation during her presentation, in which Coleman conveyed the importance of inclusion in creating innovative and productive teams.
"It's a proven fact that diverse groups are more successful, but that doesn't mean they're always comfortable," she said. "Put that on the table. Recognise there will be challenges and help each other through them."
During the launch week, the Alltech ONE Virtual Experience featured a new keynote speaker and special presentations each day.
Live Q&A chats with select speakers were also featured daily, giving attendees an opportunity to ask questions in real-time.
Additionally, 40 on-demand focus session topics explored challenges and opportunities in agri-business, aquaculture, beef, crop science, dairy, pig, poultry and sustainable agriculture.
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