May 14, 2020


Sanovo in strategic alliance with Ovotrack 





The Sanovo Technology Group has made what it says is a strategic investment in Ovotrack Holding BV, global supplier of traceability and inventory management solutions for egg grading centres, processing plants and hatcheries.


In a press release, Sanovo said Ovotrack will continue to operate independently and that Job Beekhuis will remain as CEO for both Ovotrack BV and its sister company Hatchtrack BV.


Ovotrack developed its first solution for traceability, labelling and inventory management 20 years ago in the egg-grading centre of the Beekhuis family in the Netherlands. Since then, Ovotrack solutions have been installed at more than 100 egg-grading centres, egg-processing plants, and hatcheries around the world.


"The market has changed and become mature in the last decade. Traceability and inventory management are now crucial requirements for the egg and poultry sector. And we need a strategic partner to help us to accelerate our growth, so that we can keep servicing this growing market. We have been working together with SANOVO for a long time and we are very happy to strengthen our position with this partnership", CEO Beekhuis said.


Michael Midskov, CEO of Sanovo Technology Group, said about the strategic alliance: "Our customers are asking for more automation, traceability and increased software and equipment integration in their processing plants. Our customers want to be able to monitor every single step in their process, real-time and wherever they are—from the farm/layers to the final customer".


"Collecting of Big Data from all stages of the supply chain in the egg industry is important for learning and optimizing our machinery, equipment and the entire value chain for the benefit of our customers. Big Data and digitalization combined with our machines and equipment is of strategic importance for Sanovo Technology Group and the intensified cooperation with Ovotrack fits perfectly into that strategy".


Michael Behrendsen, Sanovo CCO added: "Ovotrack is well known and highly appreciated by their customers. The in-depth knowledge of the egg industry, the passion for eggs and the flexibility to interface with almost every piece of equipment or application on the work floor have brought Ovotrack to where they are today. We look forward to our future strategic cooperation and utilise the many synergies in this collaboration to the benefit of our customer, but the independent position in the market will not change; Ovotrack will keep working together with all manufacturers that supply equipment to its egg grading, egg breaking and hatchery customers".


Sanovo Technology Group, headquartered in Denmark, is a global leading company within egg handling and processing equipment, equipment for egg inoculation and harvesting for vaccines, enzymes for enhanced functional egg products, spray drying of liquid egg products and other applications, in-ovo vaccination and hatchery equipment.


It is also a total supplier of automation and robotics solution to the egg industry.