May 8, 2019


ICC Brazil sponsors key dairy auction




ICC Brazil sponsored once more Agrindus Farm's 10th Annual Auction, which was held in April, in Descalvado, São Paulo.


Like previous years, the event took place at Fazenda Santa Rita, which owns the biggest herd of Holstein cattle in the country and is a benchmark in dairy production in Brazil.


During the event, ICC Brazil introduced RumenYeast®, composed of yeast with a high concentration of metabolites that stimulate the development of microorganisms responsible for the fermentation and maintenance of rumen pH levels. RumenYeast also has a yeast cell wall, rich in β-glucans and MOS, which strengthens the immune system and improves intestinal integrity, contributing to maintaining animal health and maximising weight gain and dairy production.


"Fazenda Santa Rita has been present in the dairy market for 74 years; it currently produces 60 thousand litres of Type-A Milk per day. This farm has been a customer of ICC Brazil for eight years, and they add RumenYeast to the feed of their dairy cattle," says Ricardo Barbalho, National Sales Manager of ICC Brazil.



The auction was broadcasted by the Terra Viva channel. 190 animals were auctioned: 86 female Black & White Holstein/Gyr-Holstein calves, 64 young female bullocks (Black & White Purebred Holstein), 10 primiparous Black & White Purebred Holstein cows, and 30 bulls.