May 5, 2016

Amlan poultry product wins at AgraME Awards 

The new non-antibiotic growth promoter Varium™ was named Best New Poultry Product, Middle East at the 2016 AgraME Awards in Dubai.

Varium is a formulated feed additive that has been shown in clinical studies to promote growth in poultry equivalent to commonly used antiobiotics. It works by reducing the level of pathogens and harmful biotoxins that damage the intestinal lining, stimulating early immune function, and strengthening the intestinal barrier function. 

Acording to AgraME organisers, the award for Best New Product recognises an exciting new poultry product that "demonstrates a prominent and far-reaching competitive advantage, meets market needs through demand focus and offers improvements in cost efficiency." All entered products were scored against key criteria surrounding leadership, features, innovation, performance, benefits, value and sustainability.

Varium has been shown to promote broiler growth equivalent to AGPs by reducing the level of pathogens and harmful biotoxins that damage the intestinal lining, strengthening the intestinal barrier function, and stimulating early immune function. 

Said Dr. Ron Cravens, president, Amlan International, "In clinical trials, Varium provided a 3:1 return on investment by improving feed conversion and reducing mortality. It also reduced the severity of Clostridium perfringens-induced necrotic enteritis lesions, providing clear evidence of favourably impacting intestinal health and function."