May 4, 2016
The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), is promoting a major initiative with Chinese market importers from May 5 to 7, during Sial China, in Shanghai.
With an event area of over 130 square meters, the ABPA will bring 13 animal protein export companies to Sial China. They are: Adelle (pork), Alibem (pork), Bello Alimentos (poultry), Castrolanda (pork), Coasul (poultry), Frangos Pioneiro (poultry), Globoaves (poultry and pork), Granjeiro Alimentos (poultry), GTFoods (poultry), JBS (poultry and pork), São Salvador Alimentos (SSA), Unifrango (poultry) and Vibra (poultry).
Business meetings will be held between the companies, already consolidated customers and potential importers of Brazilian chicken meat and pork. The ABPA will also carry out an institutional initiative to publicise these industries in Brazil by distributing promotional materials in Mandarin Chinese, with information on the quality and health status of poultry and pork grown in Brazil, in addition to company contact information.
Ricardo Santin, vice president of poultry, is spearheading the ABPA initiative. He points out that China has a consolidated position as a top player among importers of Brazilian poultry and pork. With new exporter plants being qualified in 2015, China is buying more and consolidating its place among the biggest importers of pork and chicken meat produced in Brazil.
"China has 'taken on' an extremely important strategic role in our export market. On the one hand, the country is responsible for a hike in chicken meat shipments. On the other, it has been establishing a position as an important player in restoring balance to the size of market share held by pork importers. That is why companies are putting all of their efforts behind consolidating new sales," Santin said.
In March, there was a sharp rise in purchases in China. In the pork sector, which has seen exponential growth following the qualification of new plants in 2015, sales to the Asian country are up by over 30% for March, reaching 6,400 tonnes.
In the case of chicken meat, China is now ranked second among importers, with 11.4% of total imports – equal to 45,400 tonnes, which is 83% more than in March 2015.
Sial China is the largest food innovation trade show in Asia, gathering food and beverage producers and processors from China and abroad.