FBA Issue 32: may / June 2010
Kemin Agrifoods announces new marketing director
Jan-Jeroen De Beucker has been appointed worldwide marketing director of Herentals, Belgium-based Kemin Agrifoods.
In his new capacity, De Beucker will be responsible for developing and executing the Kemin Agrifoods's global marketing strategy. He will also oversee the managing, overall branding and promotion of the company's Agrifoods business.
De Beucker has worked in the industry since 1994 and successfully collaborated with leading Belgian manufacturers. He previously served as Latin American regional sales manager for Kela Laboratoria, a Belgian veterinary pharmaceuticals company, and as international area manager for Latin America & Northern Europe for CID Lines biosecurity solutions. Over the previous decade, De Beucker served as the global marketing director for a high quality feed additives company, also based in Belgium.
His educational background is in business economics and industrial marketing strategy. He holds a post graduate masters degree in economics from the Economische Hogeschool in Belgium.
Kemira expands team in Asia Pacific
Kemira recently announced the appointment of Ms. Visiel Vasquez as sales manager, South East Asia, effective April 26, 2010.
According to Han van der Broek, Kemin Asia Pacific's manager for sales & marketing, food & feed, "Visiel's addition to the team will bring our service and support to distributors and customers to the next level. We can bring more Kemira products to the customer's attention and ensure proper implementation and support is provided".
A graduate of the University of the Philippines, Ms. Vasquez brings to her new role a wealth of experience in the regional feed industry, in which she has worked for more than 10 years. She started her career first with at a local Philippine feed mill. Later on, she successfully managed the interests of a multinational feed additive company in both the Philippines and Singapore. Ms. Vasquez will be based at Kemira's regional sales office in Singapore.
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