April 29, 2015

Agromed appoints PeterLabs as new Malaysia distributor

Agromed Austria, a leading provider of premium natural feed additives, has strengthened its global distribution partner network for its eubiotic product OptiCell^® by appointing PeterLabs Sdn Bhd, a subsidiary of PeterLabs Holdings Berhad, as its distributor in Malaysia.

"We are confident that PeterLabs' vast experience and excellent knowledge of the Malaysia livestock market will support our initiative of communicating the Agromed and OptiCell solutions to the poultry, swine and dairy markets in Malaysia," said Helmut Grabherr, CEO of Agromed. 

"It is our privilege to join Agromed's network of distribution partners and represent their star product OptiCell, a proven eubiotic lignocellulose containing a unique fermentable component," said Lim Tong Seng, managing director of PeterLabs.  "With OptiCell's impressive performance that is already noted by farmers in Malaysia as well as other parts of Asia, we believe that there is a huge market potential for OptiCell here in Malaysia and hope to develop a strong demand from increasing our focus on additional livestock sectors and applications over the coming months."

"As an established distributor, PeterLabs has a strong presence in Malaysia which will greatly help to expand the reach of OptiCell in the region," said David Saunders, CEO of LinkAsia Partners, a representative of global manufacturers in the feed and food ingredient sector in Asia Pacific.

OptiCell is a natural lignocellulose product which offers a competitive value proposition with proven performance benefits at a cost comparable to other fibre sources.  With a balanced combination of fermentable and non-fermentable fibre contents, OptiCell is recognised as a valuable, high-density dietary component for modern feed programmes.