April 20, 2016

Innovad Mexico appoints national sales and technical manager

 

Innovad Mexico SA de CV has appointed Dr Ruben Jaime Rivera Sarabia as its national sales and technical manager.

Dr Sarabia graduated as a Doctor in Veterinary science from the Universidad Autonoma Metropolitana-Xochimilco in Mexico City as well as obtaining a master's degree from the Universidad Interamericana Para El Desarrollo Unid, in Tampico.

Specialised in ruminant and milk production / reproduction, Dr Sarabia held various technical sales positions with Cynamid, Schering Plough.

For over the 12 years, he had worked with Avimex, the exclusive distributor of the Mycoadd product line in Mexico, where he had the national sales responsibility for dairy and beef cattle. He has been giving lectures around South America about toxins, raising awareness of their challenges in the ruminant specie.

Dr Sarabia also taught as a professor at the veterinary faculty of the Universidad Interamericana of Tampico. In addition, he is a member of the American Dairy Science Association.

Dr. Rivera expressed enthusiasm to develop and bring the innovative product line, the third generation of butyrate combined with essential oils (Novyrate EB Plus) and the multifactorial mode of actions of Escent^® S, among others to the Mexican industry, which will be served by a network of regional agents and distributors.