April 17, 2017


FrieslandCampina appoints Jan Kruise as managing director in Germany



FrieslandCampina has appointed Jan Kruise as managing director of FrieslandCampina Germany.


Said Roelof Joosten, CEO of Royal FrieslandCampina:"It is our aim to become more competitive. To achieve this, we need to move rapidly in adapting to the changing market demand. Jan Kruise's extensive experience in fast-moving consumer goods, in the field of international retail and food service, fits perfectly with the need of FrieslandCampina in Germany."


Kruise has more than 25 years of experience in fast-moving consumer goods.

Kruise's latest position was director of Business Unit North Europe at Lavazza, based in the UK.


He started his career at Unilever and spent over thirteen years' in several commercial roles in the Netherlands and Russia. Kruise subsequently joined H.J. Heinz (later The Kraft Heinz Company) where he worked in Sweden as general manager (Nordics). In Germany, he served as managing director for Central, North and East Europe, and in the UK as managing director for the UK and Ireland.


Kruise succeeds Peter Weltevreden, who in his new role, will focus on cross-organisational projects within FrieslandCampina Consumer Products (Europe Middle East and Africa).


- FrieslandCampina

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