April 4, 2019


US soy leaders to meet Chinese importers as part of promotional tour



Leaders from the US Soybean Export Council (USSEC), the American Soybean Association (ASA) and the United Soybean Board (USB) will meet Chinese importers in Beijing and Shanghai, China, this week, as part a multi-country tour to promote US soy, USSEC said.


The meetings are a part of USSEC's efforts to maintain and further build relationships with exporters and stakeholders in international markets.


"US soybean farmers work hard every year to deliver a high-quality product to customers around the world," said Jim Sutter, CEO of USSEC. "Our mission at the US Soybean Export Council is to help our growers remain competitive by building global demand and expanding market access for US soy."


Consumers globally are demanding soy products in record volume and US exports to other countries have grown significantly over the past year. To ensure this demand continues, USSEC is focused on short and long-term strategies to increase availability of innovative, nutritious and quality US soy.


As part of these strategies, USSEC is conducting a tour called "Experience Today's US Soy Advantage" in key priority markets. The purpose of these meetings is to educate customers the benefits of US soy and foster interests. To date, events have been held in numerous markets across the world.


"US soybean farmers and exporters should know that USSEC is investing in markets that represent future growth opportunities for US soy. We believe these discussions are having a positive impact on our current and future growth opportunities," Sutter said.