March 20, 2017


Wisium, a new player in the Asian premix market



Through a local and global approach in production management, Wisium offers feed producers a strong and dedicated partnership focusing on creating value in performance, quality, productivity and profitability.

In Asia, population growth and the diversification of demand for animal protein are a result of higher standards of living.  In 2016, Asian meat consumptions saw increases in China, India, Indonesia, Japan, Korea, Malaysia, Philippines, Thailand and Vietnam, at +11.9% in poultry meat, +9% in pork or beef meat compared to 2010.

Asia-Pacific tonnage of feed production in 2016 has grown by +21% compared to 2011.

In this context, the Asian animal nutrition markets are evolving rapidly and feed producers need to focus on enhancing both productivity and quality.

Asian feed producers can now rely on Wisium experts to improve their economic and technical performance, secure their processes, traceability and products, and continuously creating new, unique solutions. Wisium benefits from 60 years of experience in nutrition and industrial expertise at world level. Moreover, its teams of experts have operated in seven countries in Asia, namely Vietnam, Indonesia, China, India, Myanmar, the Philippines and Cambodia.

François Fernandez, premix/firm services business development director, says: "Wisium proposes a "glocal" approach, combining international expertise and in-depth local market intimacy. Based on the local and specific needs of customers, Wisium provides tailor-made solutions on all aspects of production management, including technical and technological products and advice".

Wisium experts benefit from a wide multi-species zootechnical expertise in poultry, swine, ruminant, pet, fish, shrimp, duck, rabbit and horse to meet customers' challenges either locally, nationally or internationally.

Wisium offers independent advice on any aspect of production management including formulation, feedstuffs and finished products control plans, raw material knowledge, nutritional requirements, health and farm management, industrial performance support and high added-value products.

Thanks to a constant customer focus and a long-term relationship, Wisium experts build tailor-made solutions together with their customers. They know how to evolve in a constantly changing technical and economic context due to their flexibility, reactivity, worldwide expertise and international footprint. Based on long-term relationship and trust, over 1,000 key industrial customers rely on Wisium worldwide. This strong partnership between customers and the 300 Wisium experts has a name: the Wisium Spirit - sharing the same goal to co-create and co-achieve with each customer to go above and beyond expectations.

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