March 17, 2025

VIV Asia 2025: Landmark event in Bangkok, Thailand, showcases industry excellence and market leadership

VIV Asia 2025, which was held on March 12-14 at IMPACT Exhibition Center in Bangkok, Thailand, successfully reaffirmed its position as the leading and most trusted B2B platform for the feed-to-food industry in Asia, convening over 51,000 professional visitors from 129 countries, with products and services from 1,500  exhibitors across 63 countries.

The event delivered an electrifying showcase of innovation, expertise, and global collaboration, and drew top industry leaders, innovators, and key decision-makers from around the world. Over three action-packed days, attendees engaged in high-level networking, groundbreaking knowledge exchange, and immersive product displays, reinforcing VIV Asia's unrivaled influence in the sector.

A world-class marketplace for the global animal protein industry

VIV Asia 2025 featured an extensive international marketplace showcasing the latest advancements in animal protein production, processing, and packaging. It also gathered around 700 industry leaders from 55 countries, continuing the momentum of previous editions and demonstrating the industry's resilience and commitment to working in synergy.

For three days, the industry leaders participated in a series of tailored and exclusive networking events which provided the perfect setting to be attuned with the industry trends and access the right knowledge, technology, and people.

Meat Pro Asia, the premier trade platform for meat processing and packaging solutions, was once again co-located with VIV Asia. Meanwhile, for the first time in VIV Asia's history, a new co-location was added to make the event the most comprehensive global trade show of its kind: Horti Agri Next (HAN) Asia.

"As a cornerstone of the animal protein industry, VIV Asia is where professionals converge to drive progress and capitalise on new market opportunities," said Birgit Horn, managing director at VNU Europe/VIV Worldwide. "Our ongoing commitment is to support industry growth, enhance collaboration, and cement VIV Asia's role as the sector's leading global event."

This edition testified to that same commitment through the special announcement of VIV Select India. Set to take place on April 2026, VIV Select India is committed to fostering long-term industry relationships, ensuring that the event remains a sustainable and impactful trade platform for years to come.

With India's livestock, poultry, dairy, and aquaculture sectors experiencing rapid transformation, VIV Select India will serve as a key business and networking hub, connecting international exhibitors with leading Indian buyers, integrators, and producers.

For VIV Asia 2025, it is also worth noting how sustainability was embedded as a core strategy. Panadda Kongma, vice president (business) at VNU Asia Pacific said: "We have taken concrete steps towards sustainability, including using soy-based ink for printed materials, deploying EV tractors in partnership with DB Schenker, reducing printed materials, and promoting digital applications. Our goal is to support green initiatives and lower the carbon footprint of our trade fair as much as possible".

A platform for innovation and industry advancement

As a hub for cutting-edge developments, VIV Asia 2025 spotlighted advancements in animal disease prevention, regenerative agriculture, and precision livestock farming among many others. Attendees also engaged in a comprehensive programme of over 150 knowledge-packed sessions led by 300 thought leaders and industry pioneers.

Other important highlights were the Dutch pavilion and the Thai-Dutch seminar on Resilient Food Systems & Livestock Innovation, the fully-booked guided tours, the country pavilions — namely France, Belgium, the United States, South Korea, India, Taiwan, and Brazil — the SMElevate Spotlight, which featured SMEs and start-ups together with their groundbreaking innovations in relation to regenerative agriculture, and the launch of AgriBITs, a two-day programme which focused on digital transformation in the agrifood sector.

"The importance of the AgriBITs platform showcasing AI, IoT, robotics, and the smart technology that is available now and in the near future cannot be overstated enough," said Natalie Taylor, project manager of AgriBITs. "With industry leaders from seven companies sharing research and insights and discussing real-world use cases, AgriBITs shows the big impacts, challenges ahead, and the role that these technologies are playing in our industry. We are really happy with the turnout and excited to take AgriBITs to the next VIV editions."

Speaking on HAN as a new co-location in this year's VIV edition, Justin Pau, chief executive officer of VNU Asia Pacific, said: "HAN Asia is a future-focused platform that connects the entire supply chain from farm to food, bridging horticulture, agriculture, and food processing for a holistic, sustainable industry approach." This powerful combination consolidated the entire seed to feed to food value chain under one roof, creating significant opportunities for cross-sector collaboration and business development.

A successful conclusion to VIV Asia 2025

With a strong track record of success and a commitment to delivering value-driven experiences, VIV Asia 2025 marked another milestone in the VIV worldwide portfolio. The organisers, in collaboration with over 25 media partners and 52 global associations, see this result as another step in supporting the industries' continuous growth and development.

Dr. Myoe Win, importer and distributor of animal medicines in Myanmar and an avid VIV Asia attendee, said: "I've been attending VIV Asia in Bangkok since 2001 and it has certainly grown bigger and bigger over the last two decades that I attended. It serves as the bridge between buyer and seller, and also where you learn about international medicines, equipment, hatchery, breeding, covering the entire livestock field all over the world.

"VIV Asia certainly adds value as it enables me to connect with new suppliers and at the same time, build stronger ties with existing partners, both of which are essential to any business."

The next edition of VIV Asia is scheduled to take place on March 10-12, 2027.

 

- VNU