March 17, 2016


Kemin conducts engagement programmes for aqua sector in India




Kemin recently organised a series of customer engagement programmes in India, namely Kemin Touch and Kemin KnowlEDGE Day, a first of its kind meeting and training session exclusively for the aqua segment.


The first Kemin Touch programme for aqua was held in Ongole, Andhra Pradesh.


Since Ongole is mostly a consultant driven market and customers are more focused on the technical details of the product, Dr. Chandran, Kemin's aqua product manager, customised his presentation to meet customer expectations and demands.


He presented "The Key Challenges in Aquaculture and Novel Solutions from Kemin" in which he shared insights on the major challenges in aquaculture along with five novel solutions from Kemin: MasterMINTM Aqua, BactoGESTTM, AcidLACTM Aqua, NutriKEMTM Aqua and KemTRACETM Aqua.  


Overall, 25 customers, including farmers, consultants, and channel partners, participated in the event and interacted with the Kemin team.


Another first of its kind event, Kemin KnowlEDGE day, was held last February for 16 aqua farmers in Chennai.


GS Ramesh, president of Kemin, and Samraj Jeyachandran, senior vice president of Kemin, addressed and briefed farmers about Kemin.


The first day of the event comprised of a product introduction session by Dr. Chandran, aqua product manager, followed by a live demonstration for MasterMinTM Aqua and BactoGESTTM.


On the second day, customers were taken to the Gummidipundi factory to observe a state-of-the-art facility as well as quality certifications and safety procedures implemented by Kemin.


"Kemin has been a global leader for animal nutrition and health for 55 years. We ventured into India's aqua farming segment last year to fulfill a demand for our quality products and services combined with our unique technical services and customer engagement activity,"  said Gananamani T, Kemin's aqua business manager. "In the coming months, we will be focusing more on the southern part of India."

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