March 14, 2018

Poland's campaign to raise awareness of Polish dairy in China 
 

Poland is promoting its dairy products to China by recently launching its "Dairy Treasures" campaign, the Polish Chamber of Milk said.

The campaign will raise awareness of high-quality Polish milk products - including flavored milk, milk powder, yoghurts and ripening cheese - in China, the Polish Press Agency reported. Its key goals are to boost the acceptance of its products, set up business relations with potential parties and promote information on high standards of dairy production in Poland. 

The campaign continues the three-year "Trade Milk" information and promotion programme which was carried out from 2014 to 2017, the chamber added.

Outside the EU, China is one of Poland's biggest importers of its dairy products.