February 26, 2016

Hendrix Genetics' Brazilian unit to distribute Dekalb layers independently

Hendrix-Genetics Ltda – based in Salto, Brazil, and representing the Layer Business Unit of Hendrix Genetics - had announced that it will set up its own commercial operation in the hatching and distribution of Dekalb layers in Brazil.

First deliveries are planned to take place in June this year.

Through its own operations, Hendrix Genetics allows Brazilian egg producers to directly access its premium quality, day-old Dekalb chicks.

Other brands of Hendrix Genetics are available through strategic partners Mercoaves - which distributes Bovans White and ISA Brown - and Globoaves / Interaves, distributor of Hisex White and Hisex Brown. 

"We are committed to egg producers in this country that have been loyal to our brands and see this as the opportunity to guarantee continuous supply of Dekalb White and Dekalb Brown layers," said Marco de Almeida, general manager of Hendrix Genetics Ltda.

"With the right combination of strategic partners, independent operations and direct access to the genetic engine that our breeding programme provides, we are convinced about reaching a breeding target of 500 top quality eggs per hen, housed in Brazil in the near future," said Servé Hermans, managing director of the Layer Business Unit of Hendrix Genetics.