February 26, 2016
Alltech launches updated Knowmycotoxins website
Alltech's Mycotoxin Management programme has re-launched an updated version of the website, Knowmycotoxins.com, following farmers' feedback and several months of development and testing.
"We redesigned the site to be a useful tool for farmers, nutritionists and industry experts alike. The site is now rich with resources for all species and is mobile-friendly to suit the field-based lifestyle of many in the agriculture industry," said Jonathan Younger, global marketing manager for the Alltech Mycotoxin Management team. "While maintaining our global brand identity, we have completely remodelled our website layout with three things in mind: functionality, usability and innovation."
Originally launched in 2007, the site has been redesigned to provide a better reading experience, ensuring the site is optimised for smartphones and tablets as well as dedicating a portion of the site to an abundant resource section with the latest mycotoxin analysis information.
With an overall focus on injecting simplicity into a complicated topic area, Knowmycotoxins.com aims to be a useful destination for those interested in understanding more about the global mycotoxin threat.
Mycotoxins are natural substances produced by molds and fungi, and are common in the farm environment, surviving on several different types of feed sources.
More than 500 different mycotoxins have been identified to date and most animal feedstuffs are likely to be contaminated with multiple mycotoxins, posing a threat to animal health and performance.
The growth of molds and fungi, and mycotoxin production, is typically encouraged by heat and the presence of moisture. However, mycotoxins can also be produced by other factors that induce plant stress, such as drought.
Knowmycotoxins.com, with the Alltech Mycotoxin Mangement team's support, strives to educate the various market segments in the animal feed industry on how to overcome the repercussions of mycotoxins in animal feed.
The website will serve as a platform to share the latest information from mycotoxin-related news and research, analytical testing through the Alltech 37+ mycotoxin analysis programme, and complete field-to-feed out management solutions.