February 17, 2017


VIV Asia Satellite explores the pets business


In March this year, the international trade fair VIV Asia 2017 in Bangkok, Thailand, will offer practical expertise and product information about the healthcare and feeding of dogs and cats, in addition to its core focus on the feed-to-food chain of producing and processing animal proteins for human consumption.

The pets package is to be presented as a content-rich satellite event called Pet Health and Nutrition that will combine a dedicated pavilion at the exhibition with conference presentations and a post-show short training course.

Overlapping interests

"As an international platform that is all about animals in the Asian region, we were well aware of the overlaps that exist between animal feed and pet food and between animal health and pet health," says show manager Zhenja Antochin. "These overlaps mean that quite a number of the people attending VIV Asia are involved in or interested in Asia's multi-billion-dollar pets business. In fact, the statistics for VIV Asia 2015 demonstrated that as many as 6,000 of our visitors had links to pet health or pet food.

"So there is obvious value in making sure that the professionals in these sectors will again find something at the March 2017 edition which suits their interests. Pet Health and Nutrition has been created for this exact purpose. We call it a satellite event because it is outside the show's main profile, but it remains an integral part of VIV Asia in the sense of occurring at the same place and time and being available to every visitor," Antochin added.

Networking and training

Separately, under the general Pet Health and Nutrition banner, there will be a stand-alone conference at the Okura Prestige hotel in downtown Bangkok on Tuesday, March 14. Organised by a partnership between VIV worldwide and pet industry publication PETS International, the conference, PETSConnect Asia 2017, offers insights into the global and Asian pet markets as well as providing a valuable networking opportunity for people from both within and outside the region's pets business.

Supporting partners of the event are Buhler, Wenger, Tyson, Sonac and Lazada Group.

Conference on label claims


On the second day of VIV Asia, the satellite event also offers an afternoon conference at BITEC discussing the claims made on pet food labels regarding a product's ingredients or intended benefits. Speakers at this pet health and nutrition c onference starting at 13:00 on Thursday March 16, include Dutch experts Anton Beynen of Vobra Special Petfoods, talking about trends in pet food supply and the role of health claims, and Ronald-Jan Corbee of Utrecht University's faculty of veterinary medicine on the subject of dental health claims made for pet foods. Also from The Netherlands, Guido Bosch of Wageningen University will be covering behavioural health claims.

Signposted pavilion

One of VIV Asia's features is the Pet Health and Nutrition expo pavilion. This pavilion is located within the main area of the show assigned to Animal Health and Feed Ingredients and Additives. The signage on the pavilion will be distinct from the VIV Asia exhibits and make clear that it specifically contains the stands of companies marketing health or feed products for pets.

Pet Health and Nutrition has arranged to host guests from important pet companies in a number of Asian countries. The pavilion will be where hosted buyers from countries including Japan, Thailand and Korea, as well as thousands of trade visitors, can meet more than 20 expert suppliers of pet health products and pet foods.

Interactive training seminar

An interactive training seminar for pet food professionals, veterinarians and consumer advisers completes the satellite features when it is held on Saturday, March 18. It is a full-day pet health and nutrition course, taking place in Bangkok and led by Anton Beynen who will examine the positioning statements and health claims made about pet foods. Among important issues are whether common positioning descriptions concerning natural and holistic food products stand up to scrutiny; the competitive advantage between a grain-free pet food and one that contains no meat meal; the efficacy of veterinary therapeutic foods; and the validity of health benefits claimed of functional food ingredients.

Booming pet food industry

"A key part of the scenario for the Pet Health and Nutrition satellite is that Asia's pet food industry is booming," Antochin remarked. "Its current value is estimated at US$9 billion, but its growth in places from Japan and Korea to Thailand, India and China is expected to see this increase to US$18 billion within the next 10 years. Just like the Asian food animal producers visiting VIV Asia 2017, pet owners want the best care and nutrition for their dogs and cats. These shared concerns will (benefit from) an impressive line-up of knowledge and products for both sectors at the show in Bangkok, in March."

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