February 18, 2020


Boehringer Ingelheim kicks off project based on behavioural science to improve cattle well-being



Boehringer Ingelheim launches an innovative project to better understand human behaviours associated with pain management in cattle. 



For over 12 years, Boehringer Ingelheim has been leading the way in promoting farm animal well-being, mainly through organizing the annual Expert Forum on Farm Animal Well-being. This event brings together over 100 industry experts to discuss the latest trends, challenges and opportunities in the industry while also striving to raise the focus on cattle pain and well-being.


Now, together with global innovation consultancy Innovia Technology, an innovative project has been initiated with the aim of acquiring a deeper understanding of the human behaviours that impact cattle well-being. The project involves gathering information from veterinarians and farmers from around the world on farming practices and routine pain management interventions. To be able to improve animal well-being, we first need to understand the needs of the animal and how they are affected by human behaviour. However, in order to effect change, we ultimately need to understand the behaviour of people.


Behavioural science - the understanding of how and why people behave in certain ways – could be helpful. The theories that underpin behavioural science can help in many stages along this journey. In the context of farm animal well-being, it can help get to the root causes of what people do and why they do it.


Laurent Goby, senior global marketing manager at Boehringer Ingelheim's ruminant businesswho is heading up the project said the involvement of Innovia's expertise means Boehringer Ingelheim can expect to better understand farmers' behaviour and motivations and analyse how their choices can affect cattle well-being. This should enable the company to design interventions that target the reasons behind these behaviours and are acceptable and feasible to stakeholders.


He summarised that this ambitious and innovative project aims to deliver a set of possible interventions for vets and farmers, starting with one specific area of cattle well-being. He added that the work along the way will reveal many interesting and important aspects of pain management in cattle which may serve as a basis for practical interventions to ultimately improve cattle well-being.


Learn more about the project at www.farmanimalwellbeing.com.


This project is part of a global engagement initiative called Cattle First. Cattle First is how Boehringer Ingelheim Animal Health works with cattle farmers and cattle veterinarians. Through specific projects and case studies, this initiative aims to showcase the company's values, passion and understanding we share with our customers as well as long-term commitment to supporting them.