February 17, 2016

AB Vista plans for continual growth in former Soviet Union

AB Vista has appointed a new technical sales manager for the former Soviet Union region, as it continues to expand its product and service offering in the emerging market.

The animal nutrition technology company welcomes György Stefan to its team following sales growth in its enzyme portfolio, which includes the Econase XT xylanase and Quantum Blue phytase.

According to Adrian Kaszuba, AB Vista's sales director for the CEE (Central and Eastern Europe) region and former Soviet Union, György Stefan brings more than a decade of poultry expertise and sales experience to the position.

"György will work closely with FeedAgro, our distribution partner, and customers to ensure they're making the most of our products and maximising their animal nutrition strategies," Kaszuba said. "He will also play a key role in managing the technical services available to customers across monogastric feedstuffs."

Those technical services - which help to identify inefficiencies and highlight opportunities across the feed production process - include: the Feed Quality Service (enabling more informed purchase of raw materials); Engineering Service (assessing equipment design and operation to improve enzyme application); and Laboratory Service (using ELISA and wet chemistry to determine enzyme activity and therefore product quality and consistency).

"We believe that by offering these technical services, combined with our pioneering products, we can offer real value to feed companies, veterinarians, nutritionists and producers across the former Soviet Union," Kaszuba explained. "Our team, including Stefan, is critical to that customer offering."

Stefan has a considerable experience from multiple markets in the region, including poultry roles in both Hungary and Ukraine.

Most recently, he served as Director of Poultry Production at the Tula premix plant in Russia for Agrofeed, the largest feed and premix producer in Hungary.

The appointment came as AB Vista celebrated another milestone in the region as it recently held its inaugural product showcase at a leading animal production trade show in Russia.