January 22, 2020


Turkey's IDMA exhibition to become IDMA AND VICTAM EMEA come 2021




The organiser of IDMA Exhibition in Istanbul, Turkey, has teamed up with Victam International of the Netherlands in the holding of its 9th edition on March 11-13, 2021.


Turkey-based Parantez Fair, the organiser of IDMA, which has become one of the international brands of Turkey, and Victam International said that with the cooperation agreement, the IDMA exhibition next year will be renamed "IDMA AND VICTAM EMEA", an international exhibition of the grain and feed sectors under one roof.


"They [IDMA and VICTAM] will bring together the 25 billion dollar grain and feed technologies industry in Istanbul", the organisers said, noting that the grain processing technologies have a global size reaching US$5 billion and feed technologies exceeding $20 billion.


The event will be dubbed as the "international event of the grain and feed milling industry". It aims to create a significant added value with this cooperation by bringing together all the components of the grain, feed and pulses sectors on a stronger and more extensive platform under the roof of IDMA AND VICTAM EMEA.


Moreover, the consolidated grain and feed exhibition aims to prevent participants and visitors from being divided into smaller events organised at different points and provide them with an opportunity to come together on a more efficient platform. "This means a great deal of convenience and savings for companies in terms of operational activities and a much stronger and extensive marketing network", the organisers said.


The international exhibition will cover a broad range of technologies covering not only feed but also flour, semolina, rice, corn, bulgur milling machinery, pulses, pasta and biscuit.


Strengthening Victam's presence


Victam International, which organises the biggest events of the animal feed processing sector in various locations of the world, said that the cooperation will further strengthen Victam's presence in Europe, the Middle East and Africa.


Mr. Sebas Van den Ende, general manager of Victam International BV, pointed out that in signing the agreement, both parties aim to have the strongest and largest event of its kind in the region.


"This cooperation provides an entry into the region for Victam and a strategic path for IDMA to respond to growing competition. This cooperation, which adopts a win-win strategy, may create a synergy in sales, marketing, and operations and may be a proactive answer for companies wishing to enter the region", Van den Ende said.


Mrs. Zübeyde Kavraz, chairwoman of Parantez Fair, said their company aims to develop a new synergy with the new partnership focusing on growth in the sector, adding that this cooperation would open up new horizons for both the industry and IDMA.


Pointing out the significance of partnership for strengthening the sector, Mrs. Kavraz said the development and strengthening of cereal, feed and pulses sectors, of which Parantez and Victam are a part of, are extremely important in terms of ensuring food safety and sustainable production in the world.


The IDMA exhibition is a biennial event and was last held in 2019.