Livestock Philippines 2017

(From left) Ms. Drusila Esther E. Bayate, Ms. Maria Fe B. Cabullo, DVM., MSA, MNSA, Ambassador Roberto Bosch (Argentina), Hon. Cynthia A. Villar, Mr. M. Gandhi, Atty. Hansel O. Didulo, Mr. Ernesto S. Gonzalez, DVM, Mr. David Villaluz

Over 10,440 attendees flocked to another successful edition of Livestock Philippines, held on May 24-26, 2017 at the SMX Convention Center in Pasay City.

262 exhibitors from 30 countries paraded the best and the finest in livestock, feed, meat, poultry and now aquaculture sectors on the entire four-hall exhibition ground of SMX—the first time since the show made its debut in 2011.

Compared to the 2015 edition, the number of total visitors increased to 35% coming from 27 countries. The distinct trait of the show is the visitors which are the target market/main prospects of our livestock and aquaculture industries. International visitors also increased to 42% from 2015 edition of Livestock Philippines.

The opening ceremonies were graced by Senator Cynthia A. Villar, Chairperson of the Senate Committee on Agriculture and Food, Dr. Ernesto S. Gonzalez, executive director of the National Meat Inspection Service, Dr. Maria Fe Cabullo, chief of the Animal Feeds, Veterinary Drugs and Biologics Control Division of the Bureau of Animal Industry, Ms. Drusila Esther E. Bayate, Assistant Director for Technical Services, Interim Director of National Fisheries Research and Development Institute of the Bureau of Fisheries and Aquatic Resources, Mr. David B. Villaluz, Chairman of the Board, Philippine Association of Fish Producers, Inc. and Mr. M. Gandhi, president of UBM (United Business Media) Exhibitions Philippines, Inc. and managing director of UBM ASEAN—the lead organizer of Livestock Philippines and its show series in ASEAN such as Livestock Asia, VIETSTOCK and the new show Livestock Malaysia.

A message from His Excellency, President Rodrigo R. Duterte, was delivered by Attorney Hansel O. Didulo, assistant secretary for Regulations of the Department of Agriculture. Commodore Eduardo B. Gongona (ret), Undersecretary of Fisheries and director of the Bureau of Fisheries and Aquatic Resources also conveyed his congratulatory remarks through video.

Livestock Philippines 2017 was made momentous with the staging of the very first Aquaculture Philippines, simultaneously with the 2nd National Aquaculture Summit by the Philippine Association of Fish Producers, Inc (PAFPI). PAFPI president Joseph Martin Borromeo was elated at the turnout of the people at the summit, expressing confidence that the show will get bigger in the coming years. "The summit is surprisingly very well attended. We were surprised by the turnout of the people. The objective of the summit is to open up the minds of the industry as to the great potential. So if they see a great potential, there is now motivation for investor confidence to increase. Once it happens, then we probably see more people participating, more unification that can happen. Once it happens, there will be great productivity and greater utilization of our natural resources. So that is the step in order for us to be globally competitive. I think the summit is a good starting point in making that happen with the partnership of UBM—a good partnership—which makes the people aware of the possibilities in aquaculture. And with the interventions we are taking right now, we expect a bigger show in the future," Borromeo said.

The series of seminars and conferences related to swine, feeds, poultry, and aquaculture during the three-day expo was also well-attended with international renowned industry speakers leading the discussions to a mixed audience of prospective investors / entrepreneurs, fisherfolks / farmers, local government units, NGOs, government agencies, academe and other stakeholders.

Such is the reception for Livestock Philippines that bookings for the 2019 edition are already filling up. The show is living up to its reputation as the biggest gathering of industry players of livestock, feed, poultry, meat and also aquaculture with the success of Aquaculture Philippines. "Livestock Philippines is a venue to meet new people to create a new environment where serendipity can happen which can lead to good business relationships. The big turnout of people at Aquaculture Philippines and its very good feedback are an indication that these shows will be significant for the farmers and fisherfolks in the Philippines," tells Gandhi.

Senator Villar also believes that Livestock Philippines is the most important trade expo in the country today. "Since 2011, Livestock Philippines has grown significantly and all signs are pointing that is the biggest event for livestock, feed and meat."



Date:                      May 24-26, 2017


Venue:                   SMX Convention Center, Metro Manila, Philippines


Organiser:              UBM Exhibitions Philippines, Inc.


Tel:                        + 63 2 551 7803






Marking its success one show after another, Livestock Philippines 2017 provides broader opportunities for exhibitors and visitors extending opportunities to inspect modern meat processing, packaging equipment, technology and retail solutions in meat productions.


The event is expected to attract over 10,000 delegates from local and international organizations from the entire value chain which integrators, veterinarians, livestock farmers, feedmillers, wholesalers, retailers, slaughterhouse operations, food processors, importers, distributors and other industry stakeholders.


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