January 11, 2022

Australis Aquaculture announces expansion of flagship range of barramundi


Australis Aquaculture announced early this month the expansion and refresh of The Better Fish, its flagship line of frozen Fair Trade-certified barramundi with the introduction of two new freezer-to-oven varieties.

Australis is the world's leading producer of barramundi, the white fish that is experiencing the fastest growth in US consumer awareness and interest, according to Datassential.

The Better Fish Barramundi offers health-conscious consumers looking to add more sustainable seafood to their diet a delicious, high-quality mealtime solution. Barramundi is quickly becoming a kitchen staple for fish enthusiasts and seafood newbies alike, and is widely known for its craveable flavor, incredible nutritional value and sustainability.

"The last two years have fundamentally changed how consumers eat and seafood must compete harder than ever to win over mouths and minds," said Josh Goldman, chief executive officer and co-founder of Australis Aquaculture. "To breakthrough, we are committed to offering products that not only deliver value and consumer satisfaction, while advancing human health, food security, and sustainability."

Australis Aquaculture received Fair Trade certification in April 2021 in recognition of its operating practices, and adherence to world-class social and environmental standards. The Better Fish is one of the first national seafood brands to commit 100% of its sales to the Fair Trade programme.

The new packaging for The Better Fish Barramundi frozen bag line is rolling out across the United States to over 5,000 retail and club locations nationwide on Instacart, and Amazon in the first quarter of 2022.

"The future of The Better Fish is about maximising the well-being of people and the planet," said Julie Qiu, director of marketing at Australis Aquaculture. "We're challenging what the association between seafood and health can be through our product experience and brand expressions. The Better Fish aspires to support physical, mental and emotional health—as well as the future of the planet."

- Food Dive