January 11, 2021
Vion to acquire beef producer in Belgium
Vion Food Group plans to acquire beef producer Adriaens in Zottegem, Belgium, following a period of intensive cooperation.
Through the acquisition, the company intends to focus on strengthening its regional position in Western Europe, along with its locations in the Netherlands and Germany.
"Our customers want to see what they are buying and where it comes from. That's why we are working on regional chains that are assembled based on the demand from our customers," said Vion CEO Ronald Lotgerink.
"With the strengthening of our beef activities in Belgium, we will achieve a better spread of our activities for our customers in Western Europe. Together with the Adriaens team, we hope to further strengthen the Vion group's relationships with farmers and customers in this important Western European region for beef cattle."
With the takeover of Adriaens, Vion seeks to establish a strong supply chain that guarantees quality and transparency in the beef market, the company said.