January 11, 2021


Amlan names new director of sales for North America



Amlan International has appointed Heath Wessels the company's director of sales for North America.


Wessels' appointment to the newly established role affirms Amlan's commitment to improving the quality of the global food supply by leveraging its proprietary mineral technology. Wessels will work to build Amlan's business presence in the United States and Canada and develop a strategy that ensures long-term customer value and profitability.


"Amlan is investing to further build a talented team of industry professionals to offer our extensively researched mineral-based feed additives to producers in key markets, including the United States," said Dan Jaffee, president and CEO, Oil-Dri Corporation of America, Amlan's parent company.


"We're excited to see momentum building for natural products in poultry and livestock production. Heath shares Amlan's vision for partnering with producers to help them maximise their production profitability while satisfying consumer demands for high-quality animal protein. Heath's incredible experience in the US market will help Amlan spread the word that our mineral-based feed additives offer great value to protein production."


Jaffee now also serves as president and general manager of Amlan.


Wessels brings over 20 years of sales and marketing expertise, building strategic relationships and driving sales in the animal protein business.


Most recently, he led a North American sales and technical service team at a well-known pedigree broiler breeding company. In this role he brought new products to market, developed strategies for key accounts and managed yearly finances. During his time in the company, Wessels built key relationships with customers and facilitated market share growth in North America.


"Heath's experience in driving growth in sales will play an integral part in helping Amlan expand our reach to producers throughout North America," said Fred Kao, vice president of global sales at Amlan International. "I am confident Heath will build a strong team that will provide both exceptional products and service to our future customers."


Wessels has also served in numerous animal health industry leadership positions, including board member assignments at state poultry associations. He graduated from John Brown University in Arkansas, the United States, with a Bachelor of Science in business administration.


- Amlan