Recession, flat consumption and dimming trade forecast overwhelm a cheapening currency's cost advantages. Once a booming BRIC economy, worsening economic conditions are forcing Brazil's beef cattle farmers to become export oriented. The only problem is that exports never equaled their late 2000s peak, an idyllic period that ended when the EU, citing sanitary protocol problems, banned Brazil's beef from its market.
Drought resistant inventories, talk of importing Australian cattle promise a new uptrend for US beef. The only problem is that many Americans can't afford steak anymore. For the first time since before many who read this article were even born, America's cattle sector is starting to look like one of the country's most promising meat lines.