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  • Time to rewrite animal health market forecasts! China, aquaculture, broilers cloud the market's longterm outlook
  • • A sharp post-2012 slowdown in world feed milling expansion will profoundly decelerate the growth of livestock supplement markets • Recent forecasts expect supplement market growth in Eastern Europe, North America to exceed Asia for the first time • Disappointing aquaculture, poultry production growth in Thailand, China are impacting everything from supplements used in shrimp farming to amino acids like methionine, which is needed by broilers • Together with North America's move away from AGPs, this may alter our assumption about which supplement classes, regions livestock lines are the most profitable • Today's lower feed costs reduce the incentive to invest in supplements • The US, India, Vietnam, Indonesia, Argentina are sustaining growth but the industry needs a recovery in the aquaculture and poultry sectors of China, Thailand
  • India's broiler sector: Impressive growth, big challenges, bright future
  • • A four-fold increase in chicken output over 16 years was made possible by equally impressive productivity gains • A lack of food safety scandals has kept growth on a steadier path than is the case in China • Boosting chicken consumption requires bridging urban-rural divides through the construction of cold chain infrastructure • Integrator debt loads, protectionist feed crop policies, a shift to value-added products and the industry's future are inter-linked
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