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  • Animal health goes mainstream
  • Rising consumer awareness of everything from livestock antibiotics to eggs made expensive by bird flu is transforming the way agribusiness approaches animal health. Animal health, a topic which once only interested agribusiness insiders, is now receiving increasing mainstream consumer attention –and pressure.
  • A maturing market for feed additives and livestock supplements
  • Although everything from lower feed costs to China's recession is putting the brakes on livestock supplements' expansion, markets as diverse as America and Vietnam promise much growth momentum ahead.
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