December 16, 2019
Marfrig launches proprietary brand of plant-based burgers
Marfrig Global Foods is launching its proprietary brand of plant-based burgers called the Revolution Burger.
The brand will be sold at retailers and in food service chains. Exports of the Revolution Burger to the Chinese market should begin in 2020.
The launch of the Revolution Burger is yet another step in Marfrig's strategy to expand its portfolio of innovative high-value products and offer consumers options adapted to their shopping and consumption habits In August, the company innovated by taking to market Brazil's first mass-produced plant-based burger, which is made from plants, but has a meaty taste.
In September, Marfrig began supplying plant-based burgers for the flagship burger of a fast food chain.
"We are constantly making progress in expanding our portfolio," said Eduardo Miron, CEO of Marfrig Global Foods. "And the launch of a proprietary brand that reflects the products' quality and the company's relationship with the client chain was a fundamental step in this process."
In addition to burgers, the Revolution brand will be used for other plant-based products developed by Marfrig. Revolution products will be made at Marfrig's Várzea Grande unit in the Brazilian state of Mato Grosso, which also produces the company's other plant-based burgers.
Outback Steakhouse, one of the largest casual dining chains in Brazil, will have an exclusive Revolution recipe different from those provided to other restaurant chains and retailers. It will also launch Marfrig's plant-based burger on its menu by the end of February 2020.