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News Alert


December 5, 2019

 

US university receives grant funding for cattle genomics marketing

 


The University of Tennessee Institute of Agriculture received a US$156,000 grant to study cattle genomics marketing throughout the beef supply chain, from the seedstock, cow-calf and stocker producer stages.

 

The study grant was funded by the US Department of Agriculture's Agricultural Marketing Service to provide cattle producers with information to assess valuable characteristics to breed naturally in calves.

 

The study will focus on producer preferences for bull genomics and physical traits in Tennessee cow-calves, in addition to cattle marketing targeted at feedlots using the latest genomic testing methods.

 

Market efficiency can be improved when producer values of genetic information is connected along the production supply chain. The study will also look at the value which feedlots have set on feeder cattle genetic testing, as well as specific feeder cattle traits.

 

Karen DeLong, project leader and assistant professor in the university's Department of Agricultural and Resource Economics said through the study, producers will hopefully be able to make marketing decisions, such as to keep ownership of their cattle or to sell the cattle at specific stages of the supply chain.

 

Through UT Extension, producers will able to understand their cattle value throughout the beef supply chain, in addition to learning value-added possibilities of utilising the latest genetic testing methods available when marketing feeder cattle and bulls. Plus, producers may be able to plan operation decisions to optimise marketing of their cattle through learning the demand for cattle of a specific genetic merit.

 

The Tennessee Department of Agriculture, Tennessee Cattlemen's Association, Angus breeding operation Oak Hollow Farms and the Midwestern feedlot group Tri-County Steer Carcass Futurity Cooperative are some of the partners for this study.

 

More than US$500 million was generated by the Tennessee cattle industry in 2017.

 

-  University of Tennessee Institute of Agriculture

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