November 6, 2019
UK farmers' union starts countrywide campaign to promote British meat
Britain's farmers will be showcasing their quality food in national press over four weeks as the National Farmer's Union (NFU) partners with Colman's to promote British meat, NFU announced on November 1.
Livestock farmers and the NFU's Back British farming message will take centre stage in The Sun newspaper every Saturday throughout November, reaching nearly 1.5 million people each time and encouraging people to support, seek out and consume more quality British meat.
The high-profile campaign will kick off on November 9 with a four-page pull-out supplement in The Sun's food and lifestyle section.
The partnership will amplify Back British Farming messages around provenance and high animal welfare standards and feature case studies of farmers across the country producing pork, lamb and beef. It will include information on the Red Tractor and promote Colman's products and their tie-in with British meat.
The campaign will highlight that British meat is full of flavour and hasn't travelled miles to get from field to plate. The message is: British meat needs Colman's - and it needs British meat.
NFU livestock board chairman Richard Findlay said: "This campaign is a great chance to showcase the incredible lamb, beef and poultry that we produce here in Britain.
"With the current political uncertainty and the low farm gate prices that many livestock farmers are facing, it is more important than ever to galvanise public support for our fantastic farmers and their world-leading products.
"British farming has a fantastic story to tell. As a farmer I am immensely proud to produce some of the highest quality, tastiest and most nutritious food in the world, and at some of the most affordable prices. We need to be doing all we can to spread the Back British Farming message even further and encourage the public to buy local and buy British."