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Industry Happenings


October 1, 2014

 

BRI and Jubilant Life Sciences to expand into South Asia poultry market

 


 

 

BioResource International, Inc. (BRI) has signed an agreement with Jubilant Life Sciences for the exclusive marketing and distribution of feed enzyme products in South Asia.

 

BRI is a global biotechnology company specialising in the research, development and manufacture of high-performance, cost effective enzyme solutions for animal nutrition, while Jubilant is an integrated pharmaceutical and life sciences company.

 

Jubilant, recognised as the second largest manufacturer of Vitamin B3 (Niacin and Niacinamide) in the world and for its leadership in vitamins for the animal nutrition market, will be the exclusive marketing partner of BRI's Xylamax and XylaQuick products in South Asia. Jubilant will market and distribute Xylamax and XylaQuick to large volume poultry producers, feed integrators, and animal health and nutrition consultants throughout India, Pakistan, Sri Lanka, Nepal, Bangladesh and Bhutan.

 

"The addition of Jubilant Life Sciences to our alliance of global business partners marks the beginning of the next phase of our strategic growth plan," said Dr. Giles Shih, CEO, BRI. "We look forward to a successful, long-term partnership with Jubilant and their customers in the South Asia market."

 

Xylamax, BRI's newest product, is an intrinsically thermo-stable xylanase feed enzyme delivering consistent, all-round performance in both nutrient release and absorption. It has been scientifically proven to help producers optimise animal nutrition safely and sustainably. The XylaQuick (Xylamax Qualitative In-feed Colorimetric Kit) test allows for easy, on-site testing to confirm that Xylamax has been added and properly distributed within the animal feed.

 

"We are happy with our association with BRI as it will help us accelerate and expand our product portfolio into enzymes," said Pramod Yadav, CEO, Advance Intermediates and Nutritional Products, Jubilant Life Sciences.

 

Global demand for poultry is on the rise, and increased profits are expected, particularly in South Asia and the Indian subcontinent. According to Investment Information And Credit Rating Agency of India (ICRA), the Indian poultry sector has been growing at about 8 to 10% annually over the last decade with broiler meat volumes growing at more than 10%, while egg which is growing at 5 to 6% is mainly driven by increased domestic consumption.

 

 

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