September 30, 2011
Agromed Austria has appointed BEC Feed Solutions as the distributor for the OptiCellÂ® range of products in Australia.
This new partnership enables Agromed to capture the growing demand for natural eubiotic fibre sources with its OptiCellÂ® product range.
Helmut Grabherr, CEO of Agromed Austria said, "Agromed is very committed to providing a strong distribution channel and we are confident BEC Feed Solutions is the right partner to help expand our presence in the Australian market. BEC's expertise in providing professional service, support, logistics and having a large existing footprint in the Australia market were key to the decision."
Ton Hovers, COO of BEC Feed Solutions said, "We are pleased to partner with Agromed to offer OptiCellÂ®, a new generation lignocellulose, to our customer base. Given OptiCellÂ®'s success in other countries, we know we have a star product on hand and will be positioned for success."
"This agreement is key to Agromed's strategy to open up new market opportunities in Asia Pacific. Adding BEC as a new distributor for OptiCellÂ® demonstrates Agromed's focus on optimising our channel to build market share in the important Australia livestock market," said David Saunders, CEO of LinkAsia Partners.
OptiCellÂ® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sources. With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCellÂ® is well recognised as a valuable, high density dietary fibre source for modern feed programmes.