September 24, 2018
VIV China 2018: Exploring further development for the Chinese industry
VIV China 2018, touted as China's prominent feed-to-food exhibition, was held in Nanjing on September 17-19.
The city was selected for the 2018 show as it "offered new opportunities and activities" within Jiangsu province "which is surrounded by important production areas," its organiser explained. It added that exhibitors would be able to enhance their networks with access to more regions in China.
At the Nanjing International Expo Centre, a showcase of farming technologies - such as applications for feed or meat processing, and animal breeding - accentuated VIV China's role in supporting the Chinese agriculture sector. Wang Yimin, director of the Hejun Agricultural Research Center, reinforced this point during a presentation
While he acknowledged the strength of China's economy through its diversification, strong consumer market and technological progress, Wang pointed out that its agriculture industry is still at its early stage of development. As Chinese consumers became increasingly conscious of the quality of agricultural products, there remains much potential for development within the sector.
In fact, business opportunities are lost when the industry fails to evolve beyond its shortcomings. Problematic aspects in the sector include food and grain safety issues, inadequate financial support for farmers and a less cohesive system of production, according to a list of challenges laid out by Wang.
To overcome such flaws, he suggested that Chinese agricultural models should innovate by adopting indigenous characteristics and a "mixed model of global agriculture," which takes a leaf out of different agricultural models around the world.
In addition to Wang's presentation, VIV China featured around close to a dozen conferences.
The Aquatic China programme addressed feed quality and safety, and the environment. The Feed Technology International Forum sought to enhance communication, both local and overseas, in support of the feed nutrition business and technology.
Placing a focus on the developments of the Chinese pork production section, the Sino-Dutch Pig Industry Seminar explored Dutch technologies which could help the industry seize market opportunities.