September 13, 2018
UK to celebrate Egg Week amid rising sales
The British Egg Week takes place on Oct. 8-14 amid the continued rise in sales of eggs for the 12th year in a row.
The latest half-year sales data from the retail market monitor Kantar Worldpanel, as reported by egg infor, showed that egg sales volume in the UK was up around 3% (52 w/e 15.7.18), the equivalent of around 187 million eggs, compared with the same period last year.
Also, according to the UK Department for Environment, Food & Rural Affairs (Defra), the egg products produced during the second quarter totalled 24,800 tonnes, a 4.6% increase on the previous quarter and a 6.1% increase on the second quarter of 2017.
According to egg info, consumer recognition of the British Lion mark on eggs has been significantly higher at 76% than other food marks such as Red Tractor (52%) and RSPCA (34%).
The British Lion is the UK's most successful food safety scheme. Over 90% of UK eggs are produced under the British Lion scheme and more than 130 billion British Lion eggs have been sold since its launch in 1998.
The British Lion scheme has reduced the presence of salmonella in UK eggs and the Food Standards Agency recently confirmed that they are the only eggs that are safe to be consumed runny, or even raw, by infants, children, pregnant women and elderly people, who are vulnerable to food poisoning.
For the British Egg Week, whose theme is "Don't Get Hangry, Get Cracking", British Lion eggs has created a toolkit to help retailers, food manufacturers and caterers make the most of the week.
The toolkit includes assets for use on social platforms. With research showing being hangry (anger due to hunger) affects 79% of Brits, protein-packed eggs can help provide a solution by helping people to feel fuller for longer.