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Industry Happenings


August 13, 2019

 

Smithfield Foods launches new plant-based protein portfolio

 

 

Smithfield Foods is the latest food producing company to announce the launch of plant-based protein products for consumers who want to consume less meat.

 

The products will be marketed under Smithfield's Pure Farmland brand which features a range of breakfast patties, meatballs, burger patties and pre-seasoned protein starters, according to the company.


"The brand-new Pure Farmland soy-based line features eight fresh, versatile, juicy, and flavorful products. Proudly crafted in the USA, all items are made with natural flavors, are gluten and dairy free, and serve as a good source of protein. Given that soy is a complete protein, it provides levels of all essential amino acids that many other plant proteins do not provide," Smithfield said in a press release.


The products target consumers who prefer a 'flexitarian' diet, in which the consumption of meat is purposefully reduced. Smithfield added that its new plant-based protein will also maintain flavour.


The new Pure Farmland items include Simply Seasoned Plant-Based Burger Patties and Maple Plant-Based Breakfast Patties.


"We're thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We've been exploring the alternative protein space, and have taken our time to get it right," said John Pauley, chief commercial officer for Smithfield Foods.


"With this launch, we are bringing together our expertise in creating market-leading food products, our organisational commitment to sustainability, and our deep understanding of 'flexitarian' consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value."


The recent trend of plant-based food alternatives is widely considered as a move to reduce meat consumption which is said to cause huge carbon emissions through conventional livestock farming.

 

In June, Tyson Foods, which traditionally produces, distributes, and markets chicken, beef and pork products, had introduced the US company's first plant-based and 'blended' products. Noel White, president and CEO of Tyson Foods, said that the company is "creating new products" to cater to "flexible diets" which consists of "both meat and plant-based protein."

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