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July 4, 2018

CPF unveils "most innovative" chicken complex in Thailand


Charoen Pokphands Foods (CPF) has recently unveiled its Nakhon Ratchasima broiler complex which is located about 300 kilometers northeast from Bangkok, Thailand.


The colossal complex, according to CPF, is among the most innovative chicken complexes in the world and produces millions of broiler per week for consumers in Thailand and abroad.

The facility is operating with the most updated technologies in poultry business. These innovations play very critical roles in providing world class food safety, animal welfare and traceability.


The complex is designed in compartment model in line with the World Organization of Animal Health (OIE). The concept of compartmentalisation is to separate all facilities within the facility from each other under common biosecurity standards to avoid contamination and epidemic.


Newborn chicks are transported from hatchery facilities to broiler house by trucks with air ventilation designed specifically for preventing external contamination.


During their lifetimes, broilers would live in an environmental control house with an automatic system which feed and monitor them.


Dr. Payungsak Somyanontanakul, CPF's vice president and animal welfare expert, explained that, besides enhancing strict biosecurity in farming area, these technologies can significantly improve the living environment within the complex.


"We believe the best quality products must come from the cleanest and healthiest environment. Farmers will no longer need antibiotics growth promoter for healthy and happy chickens," he added.


In order to provide the best living environment, the 'Five Freedom of Animal Welfare' principle is applied inside the chicken house.


"It is company's policy that farm animals must be free from hungry and thirsty, discomfort, pain, injury and disease, fear and distress, and being able to express normal behavior," Dr. Somyanontanakul said.


All broilers are farmed using the Evaporative Cooling System (EVAP) - a technology which controls temperature and moisture, and ensures both day and night environments within the chicken house are comfortable in a tropical country like Thailand.


Food and water are given to chickens through an automatic machine while weighing scales

measure chicken weight and send data back to an office where specialists closely monitor broilers with real-time data and live broadcasting.


CPF has recently announced its partnership with JDA Software, Inc., a leading supply chain software developer, to accelerate its digital supply chain transformation.


Prasit Boondoungprasert, CPF's chief operating officer, said the company is moving toward digitalisation to improve the efficiency of operations.


With big data and integrated analytics system being key to this transformation, CPF will be able to forecast trends, as well as conducting cross-functional planning and plant execution more effectively, the company commented.


"As one of the world's leading integrated agro-industrial and food business, it is of the utmost importance for CPF to attain the best supply chain visibility to ensure production strength, and demand and supply planning accuracy. Digitalisation is allowing us to improve our consumer experience, reducing risk, right-sizing inventory and reducing wastes," Boondoungprasert added.

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