July 2, 2019
BioMar introduces Discover transparency tool for seafood sector
The application was revealed during the release of BioMar's 2018 sustainability report. The report shows the company's continuous focus on driving sustainable initiatives across the aquaculture industry and throughout the value chain. This year, it takes an in-depth look at emerging novel raw materials and the evolution of salmon feed as BioMar continues play its part in transforming aquaculture.
"Sustainable Development is a continuous process, and we are now moving into a new phase where we can see new technologies [converge] together the physical, digital and biological worlds. We call it "Sustainability 4.0"," said Carlos Diaz, CEO of BioMar Group.
According to the report, Discover is a "consumer facing" digital tool that traces the sustainability practices of aquaculture from farm-gate right back to the environmental impact of all raw materials.
Through Discover, consumers have access to more information than ever before to help them make an informed seafood choice.
Behind Discover are several technologies and tools from BioMar's BioSustain programme that calculate and calibrate huge pools of data to produce the most up-to-date and accurate information, the report explained.
It also mentioned BioMar's Sustainable Solution Steering® methodology which was adapted to evaluate every raw material in the BioMar portfolio. This "first-of-its-kind" methodology in the aquaculture industry has been combined with BioMar's Eco-Efficiency tool that is able to determine the environmental footprint of every feed recipe created by BioMar including calculations on key factors such as CO2 emissions, energy use and water use, the report added.
The Discover tool required multi-level value chain collaboration for the collection of accurate data from raw material suppliers to the farmer.
"Kvarøy, salmon producers from Norway [are] the first farmers to bring Discover Kvarøy to high-end retailers. Seafood shopper can now scan a QR code through their smartphone and have access to an array of information including sustainability impact, nutritional profile, seafood origins, certifications and feed ingredients," the report stated.
"Sustainability is at the core of what we do and we want to continue to lead the acceptance and adoption of real change. We hope that providing transparency and traceability through Discover will help consumers in their decision-making process and give them some reassurance in their seafood selection. They will discover that not all seafood is made the same and they are able to make choices depending on what is most important to them, be it nutrition, the environmental impact or even the origin of raw materials", said Vidar Gundersen, sustainability director of BioMar Group.