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Industry Happenings


June 11, 2018


Delacon appoints sales group leader for Asia

 
 

 

Delacon has appointed Gina Medina as its sales group leader for Asia.


Medina is now leading the entire sales team in the region. Within the last five years, Asia has become an important business for Delacon, as it experiences strong growth rates.


Interest in phytogenic feed additives increases, and it shows, according to Delacon. Profitability is not the only reason anymore to use them; consumer preferences matter today.


Medina, an animal nutritionist, joined Delacon as regional technical manager in 2010. She later became a regional sales manager and has initiated several business development projects and activities.


In her new position, Medina is responsible for sales growth development and profitability. She will implement business strategies and manage the sales country managers, regional sales managers, and distributors in the region.


"Gina is an important talent of the company. I believe her leadership will strengthen our business and will bring more success stories in Asia," said Markus Dedl, CEO of Delacon.


"In my almost eight years at Delacon, I have witnessed the positive market acceptance and application of phytogenic feed additives in animal production," Medina commented.


Together with her sales team and business partners, she will adopt a "meaningful" stance on the company's goals, Delacon stated.


"We will strengthen our presence and drive the business together in this fast-growing market. Our goal is to provide our customers and business partners natural products, proven and tested to be effective," Medina said.


Consumer values are shaping region


According to the International Feed Industry Federation (IFIF), the world will demand for 60% more food to be produced in a safe, nutritious, and sustainable way in 2050.


Regional interests are also reflecting these global demands. A recent consumer survey in Thailand shows that millennial food lovers are ready to buy into the concept of natural animal feeding.


Nine out of ten would want to know their meat is raised with phytogenic feed additives, Delacon said.


Furthermore, animal producers are responding to these interests by replacing antibiotic growth promoters.

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